Brokers at the center – Guiding customers through change

As we look ahead to 2026, this message is for you, our broker partners: YOU are at the center of change. In a marketplace of rising costs, shrinking plan options, evolving benefits design, and customer demand for simplicity, you are the trusted guide.

Here are the key take-aways we want you to keep top of mind:

• Emphasize predictability and peace of mind when you explain Medicare Supplement insurance and supplemental coverage value. Predictable premiums, known out-of-pocket exposures, and provider choice matter more than ever.
• Engage dissatisfied Medicare Advantage beneficiaries who may be looking for greater freedom, transparency and control. The enrollment shifts outlined in 2026 Enrollment outlook: Turning Market Shifts into Opportunity, highlight direct outreach opportunities.
• Offer Supplemental Health & Life options that speak to affordability and financial protection concerns. Customers are more cost-sensitive; framing different levels of protection (e.g., Choice Hospital Indemnity, Flexible Choice Cancer, Heart Attack & Stroke, optional riders) can help.
• Leverage digital tools to streamline quoting. Customers expect simplicity, access, and transparency.

We hope you’ll consider these themes as you plan your outreach, customer meetings and sales strategies. We value your partnership, and are committed to giving you the resources, insight and support you need to succeed.